Top 5 Fashion Games on Android in Europe for Q1 2022

In the first quarter of 2022, the top 5 fashion games on the Android platform in Europe exhibited varied performance trends. Below, we explore the weekly downloads, revenue, and active users for each of these popular apps.

Project Makeover saw a steady decline in weekly revenue, starting from around $318K at the end of December 2021 and dropping to approximately $256K by the end of March 2022. Weekly downloads also decreased from about 214K to 77.9K over the same period. Additionally, the app's weekly active users fell from about 963K to 669K.

For Covet Fashion: Dress Up Game, weekly revenue fluctuated, peaking at $103K in mid-February and ending the quarter at around $45.6K. Weekly downloads showed a consistent downward trend, decreasing from roughly 6.2K to 1.4K. The active user base also saw a decline from 85.3K to 70.9K.

RuPaul's Drag Race Superstar experienced a drop in weekly revenue from about $52.4K at the end of December to around $20.8K by the end of March. Weekly downloads followed a similar downward trend, starting at 9.2K and dropping to 1.1K. Active users decreased from 64K to 48.4K over the quarter.

Pocket Styler: Fashion Stars maintained a relatively stable weekly revenue, hovering around $23.5K to $35.5K throughout the quarter. Weekly downloads, however, declined from 40K to 15K. The active user base decreased from 146K to 100.8K.

Lastly, Producer: Choose your Star saw a significant drop in weekly revenue, starting at around $60.1K and ending at approximately $10.1K. Weekly downloads also declined from 61.4K to 9.7K. The active user count decreased from 127K to 52.3K over the quarter.

These insights from Sensor Tower highlight the diverse trends in the fashion game category on Android in Europe for Q1 2022. For more detailed analytics and insights, visit Sensor Tower.